What is Text Marketing

Text Marketing is the service used by many companies to send specials, promotions, notifications, and more to a focused group of customers who are text opted in for communication.

What is Text Marketing? 

Text message marketing is the process by which businesses and organizations send out targeted messages to their customers. These messages can deliver specials, coupons, alerts, and more to highly targeted groups of people. Text messages are limited to a max of 160 characters to ensure each message is delivered correctly across all carriers. 

Why Text Marketing? 

Text marketing is the most powerful tool to reach your customers, employees, and more. Text marketing brings a major boost to your customer engagement by reaching them on a real-time basis. The best part of text message marketing is you can integrate into every marketing channel to enhance your message and drive future interactions. With keyword and QR Code marketing, you can bring to life your message through TV, Radio, Mail, and more. Text marketing is permission based which means you are reaching the people that want to be reached. You can use this powerful communication method to deliver surveys, offers, alerts, special messages, and more. All the options are based on the information you collect on your customers. The more you know the more you can achieve. 

Text markeing Surveys Contests Specials

Surveys: 

How was your visit? Asking a question is a powerful way to engage with your customers. People are going to respond. The average person’s response time to a text is three minutes or less. For example, if you manage a cell phone store, you can send out a text message to your customers asking them if they prefer Apple or Android. This would allow you to group them based on their favorite phone type and market to them directly with an Apple or Android special. If you manage a restaurant, you can place a QR code on your tables that direct customers to join and vote on their favorite appetizer. You can then adjust your menu and offer customers specialized discounts on what they like the most. The options are endless. 

 

Contests: 

Looking to spark some excitement around your brand? Contests are one of the best ways to drive direct actions. Come up with a prize that can drive participation from people. All they will do is text a keyword to either a long or short code to participate. This is a quick and easy way to collect customer information and subscribe them to your list for future marketing.  

 

Deals and Special Offers: 

Looking to drive traffic for one-off days or low volume sales? You can offer special discounts and offers to people that have already subscribed to your text marketing. You can send a free dessert with your purchase of any meal on Tuesdays or even just an extra 20% off for your birthday. Be sure to make the offers different each time to keep things fresh. Offering these specials through text and other marketing will drive more customer interactions.   

 

Information:  

Want to make your customers feel special? What better way than to send out targeted information about events or changes. You can use text marketing to send targeted information to groups of people on upcoming announcements with your business or organization. 

 

Benefits of Text Marketing 

There are many benefits when it comes to text marketing. Each industry has different benefits and ways that text marketing is used. The one most common benefit is reaching your customers and clients in real time and increasing exposer in your market. Here are a few additional benefits of text marketing:

  • 92% of text messages are read in less than 3 minutes.
  • 72% of people prefer to receive offers from their favorite companies and services to their mobile devices.
  • 98% of SMS messages are opened compared to an average open rate of 22% for email marketing.
  • The average person spends more than 5 hours on their cell phones each day and they check their cell phones more than 70 times a day.
  • Businesses that use scratch off coupons have more than 30% redemption rate.
  • Companies enjoy a major increase in customer engagement in all communications. 
  • Businesses see higher ROI and lower costs over all other marketing options.

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