Conventionally, a text is understood to a message that is 160 characters or less. With the advent of MMS text messaging can include images and characters up to 1200 characters in length. Chatter texts assigns a credit value to each text depending on character count and image use.
SMS keywords are words that people text into an assigned long or short code. For example, text “Demo” to short code 41260. Keywords are used to interact with both a long or short code that corresponds to a specific mobile messaging campaign. Using keywords is a quick and easy way to build text opt-ins for future messaging campaigns.
Long codes are 10-digit phone numbers that are assigned to your text marketing account for business texting and campaigns. These numbers are automatically assigned to you when service. You can use long codes in your marketing, and include dedicated keywords to assign your customers to your groups.
Virtual scratch-offs allow you to create highly targeted specials that go out to your members. These scratch-offs enhance the coupon experience by making the process interactive. Your members would simply receive the offer and rub off the image to reveal the special. To experience the virtual scratch-off Text Chattertext to 41260.